Word: schenley
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...Schenley Laboratories' trade name for 4-acetyl-aminobenzaldehyde-thiosemicarbazone...
This week found radio wrestling rather self-consciously with its soul. The tempter was that familiar old devil, John Barleycorn, represented by Schenley Industries, Inc. Schenley had quietly asked if the networks would now be willing to sell time on the air for whisky advertisements...
Because of radio's slump in billings, and the punishing cost of keeping television rolling, Schenley had picked a good moment to pop the question. As Variety noted last week, radio's scramble for new income had begun with giveaway shows, progressed through "deodorants, medical books, mail-order selling and questionable products" until today "the lid is off.. . . and practically . . . anything goes...
...radio had never broken. In 1939 the 17th Annual Convention of the National Association of Broadcasters had even written it into its official standards of practice: "Member stations shall not accept for advertising [any] spiritous or 'hard' liquor." True to their pledge, the networks said no to Schenley. But their refusal somehow sounded as if they wished they could...
...reached no decision." NBC unblushingly offered the facilities of its' network-owned Station KNBC in San Francisco for a test run. Perhaps in deference to NBC's own policy manual (under the heading: "Business Classifications Unacceptable on NBC" it lists wines and liquor), NBC stipulated that Schenley commercials could be broadcast only after midnight on a disc-jockey show...