Word: schenley
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...acquiring more well-aged whiskey stocks makes sense. Example: Seagram is the No. 1 North American liquor company in sales. But even after buying up Frankfort's 400,000 bbl. of whiskey its total inventories of around 1,300,000 bbl. leaves it well behind Schenley, with 2,000,000 bbl., and barely ahead of National's 1,250,000 bbl. (Hiram Walker, fourth in the Big Four, trails with some...
...Four U.S. distillers (Hiram Walker, National Distillers, Schenley's, Seagram's) produced 64% of all domestic whiskeys, owned 20 of 97 operating distilleries. By last week the same four owned at least 20 more of the smaller distilleries, and Deputy Price Administrator J. Kenneth Galbraith estimated that the big fry control 80% of all the bulk whiskey in the U.S. Topers had one safe bet: for the duration liquor will be both scarce and expensive. But they had one nip of comfort-the sober outlook for drinkers makes the outlook for Old Man Prohibition bleak...
This assault is actually nothing new: it started in a small way about four years ago, gradually highballed into a big push. First in the field was prophetic, hard-bitten Lewis S. Rosenstiel, board chairman of giant Schenley Distillers. His company paid $300,000 for venerable Cresta Blanca
...Good & Bad. This concentration has both its good and bad points for the long pull. The distillers will probably be able to cut down wine distribution costs (since wine and liquor are usually retailed through the same outlets) and advertise wines in a bigger & better way. Already Schenley is on the air with a 4 5-minute nationwide radio show to boost wine consumption. On this score even the independent wineries are happy. Said San Gabriel Vineyard Co.: "The big fellows will publicize wine as it has never been publicized before...
...lose nothing by this deal. Main reason: when they started commercial alcohol production last December they got OPA to boost prices from 24½ ? to 50½ ? a gallon. Results have been fine. Six months' profits of the four biggest distillers-Distillers Corp.-Seagrams, Hiram Walker, National Distillers, Schenley Distillers-jumped 40% to a smacking $14,814,000 after taxes. At the same time combined earnings of 290 bigtime U.S. industrials dropped 35%. Moreover, the liquor industry may get "vacations" from war work to rebuild depleted stocks. Otherwise it might be out of business after the war while...