Word: scherman
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Dates: during 1960-1969
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Died. Harry Scherman, 82, a founder of the Book-of-the-Month Club, whose skillful use of advertising and the U.S. mails revolutionized book distribution; of a heart attack; in Manhattan. Convinced that the growing demand for books could best be met through mail-order sales (few people were near bookshops, he reasoned, but everyone was near a post office), Scherman in 1926 founded the club with Maxwell Sackheim and Robert Haas; initial subscription was 4,750 and jumped tenfold within a year. Scherman guided the company's expansion into phonograph records and art reproductions; at his death...