Word: scherman
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Died. Harry Scherman, 82, a founder of the Book-of-the-Month Club, whose skillful use of advertising and the U.S. mails revolutionized book distribution; of a heart attack; in Manhattan. Convinced that the growing demand for books could best be met through mail-order sales (few people were near bookshops, he reasoned, but everyone was near a post office), Scherman in 1926 founded the club with Maxwell Sackheim and Robert Haas; initial subscription was 4,750 and jumped tenfold within a year. Scherman guided the company's expansion into phonograph records and art reproductions; at his death...
...eight-week tour touching eight Asian countries from India to Japan, Founder-Conductor Thomas Scherman and his 45 musicians got a reception to set their heads awhirl. Everywhere, crowds were eager, the reviews fine. Shouted the audience in Kowloon, Hong Kong: "Bravo! More! More...
...provide Asian audiences with a rare sample of contemporary U.S. music, Conductor Scherman performed works by Wallingford Riegger, Virgil Thomson, Frederick Jacobi, Aaron Copland, discovered that they were just as warmly received as the repertory regulars-Beethoven, Mendelssohn, Mozart...
Manhattan Composer Nicolai Berezowsky and Conductor Thomas Scherman once "sat down and agreed to three propositions : 1) besides Humperdinck's heavy-handed Hansel and Gretel, there are precious few operas acceptable to children; 2) Scherman's Little Orchestra Society is always ready & willing to tackle a new score; and 3) the adventures of a young and appealingly unsophisticated elephant named Babar* are bread & butter to large numbers of children and ex-children. With Mrs. Berezowsky they worked out sketches, got Dorothy (Porgy) Heyward to try her hand at a libretto. The result, after nearly two years: the premiere...
Rachmaninoff: The Miserly Knight, Act II (Cesare Siepi, the Little Orchestra Society, Thomas Scherman conducting; Columbia). The whole act of this richly Russian score is devoted to the miser's gold-gloating monologue in his cellar. Basso Siepi sings it resonantly in poorly articulated English. The orchestra sounds full-bodied, well-schooled...