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Word: scherman (lookup in dictionary) (lookup stats)
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Whenever things got dull along publisher's row, bookmen could always amuse themselves with a guessing game called "How Much Is Harry's Take?" The Harry in question was Harry Scherman, 59, founder and president of the Book-of-the-Month Club. The take which interested bookmen was B.O.M.C.'s profit on the $25 million worth of books it distributed last year (over $13.5 million in actual sales, $10.5 million given away free). Scherman could keep it a secret because he and three members of his family owned almost 94% of B.O.M.C.'s stock (Vice President...

Author: /time Magazine | Title: Secret Out | 11/11/1946 | See Source »

...Opera (Sun. 7 p.m., Mutual). The third act of Puccini's La Bohème, in English. Thomas Scherman conducting...

Author: /time Magazine | Title: Radio: Program Preview, Jul. 29, 1946 | 7/29/1946 | See Source »

...them. He set up a board of five cultural experts, to choose a book a month for B.O.M.C. members. B.O.M.C. now has 900,000 members; they usually pay the regular retail price for books, but get a book free with every two bought, and one for joining. President Scherman can afford the dividend...

Author: /time Magazine | Title: PUBLISHING: Mass-Produced Culture | 3/18/1946 | See Source »

Exactly how much Scherman's club makes is his own trade secret. But the retail value of all books distributed by B.O.M.C. last year, including book dividends, was $25,000,000. Because of the dividends, bookmen guessed that B.O.M.C. did not take in more than $15,000,000. Of this, they estimated that no more than $3,000,000 was spent on advertising, promotion and mailing; another $2,000,000 for royalties; another $5,000,000 to print the books. Bookmen concluded: of the remaining $5,000,000, a substantial chunk was profit...

Author: /time Magazine | Title: PUBLISHING: Mass-Produced Culture | 3/18/1946 | See Source »

Nevertheless, energetic Mr. Scherman is not satisfied. This month he will launch a new advertising campaign, which he hopes will boost B.O.M.C. members over 1,000,000, make it the biggest book club...

Author: /time Magazine | Title: PUBLISHING: Mass-Produced Culture | 3/18/1946 | See Source »

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