Word: scheuer
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Dates: during 1950-1959
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...many newspapers have long since been softened to critical jelly by such threats and/or reprisals from producers and exhibitors. The tone of a review in the trade papers bears a remarkable relationship to advertising volume. Among the daily Los Angeles press, only the loftily independent Times Reviewer Philip K. Scheuer bucks a tendency among movie reviewers to play the role of "gee whiz" movie fans rather than movie judges...
Fattened Ratings. Scheuer, a tall, balding man who never worked for a newspaper until he got his idea, does not write with the authority of New York Times Critic Jack Gould or the readability of the New York Herald Tribune's syndicated (90 papers) John Crosby. But in terms of his effect on which way the dial turns, he is the nation's most influential TV critic. Last week the Tulsa Tribune became the 96th newspaper (total circ. 15 million) to take his TV Key. Among other subscribers: the Chicago Tribune, Philadelphia Bulletin, Baltimore Sun, Los Angeles Herald...
...Scheuer's service, which began four years ago, includes a bylined column on TV news and gossip, plus a sidedish of questions and answers about television. Three months ago he also blossomed out as a regular morning-after TV critic for New York's Daily Mirror (which runs his previews too). Thus in the case of a single TV show, he sometimes reads the script, attends the dress rehearsal, writes an advance report-and then reviews the finished product...
...Reviewer Scheuer influenced by what Previewer Scheuer has written? "Well, I try to be detached," he says, "and, of course, often the preview has been written by somebody else on my staff." Even with staff help, he can claim the dubious distinction of enduring at least as much television, before and behind the screen, as anybody...
Thin Shows. For a man wrapped up in TV, Scheuer holds oddly highbrow credentials. He studied political science at Yale and the London School of Economics, was Broadway co-producer of Christopher Fry's first play in the U.S., 1930's flop. A Phoenix Too Frequent. He learned about TV from the inside as an associate director at CBS. Says he: "I sincerely feel that I'm in a position to help raise television standards." Unfortunately, TV's standards tend to drag down Scheuer's own; simply finding five or six shows to recommend each...