Word: schiaparelli
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Since France's fall, chief debate in the $1,000,000,000 U. S. dress industry is whether U. S. designers can do the job that trend-dictating P'aris once did for it (TIME, Aug. 19). For three months Paris Couturière Elsa Schiaparelli has barnstormed the U. S. talking fashions under the auspices of CBS's Columbia Artists, Inc. She also had a profitable sideline in selling her tour wardrobe designs to U. S. dress manufacturers (at $600 apiece plus 7% of the sales). By last week, as she was preparing to Clipper back...
...Boston's Hotel Statler last week enigmatic little Dress Designer Elsa Schiaparelli, about to address the twelfth annual Boston Conference on Distribution, arched her back. "That man," she hissed, "tell him to stop smoking that cigar! The timbre of my voice-I shall not be able to speak." Tiptoeing up to the offending guest, flustered hosts persuaded trust-busting Assistant Attorney General Thurman Arnold to quash his stogie...
...Schiaparelli and Smoker Arnold were not the only bigwigs at Boston's Conference. For twelve years it has studded its two-day conclave programs with big names, from Cordell Hull to Elizabeth Arden. This year it lined up Sir Louis Beale of the British Purchasing Commission, Missouri's Governor Lloyd C. Stark, Akron's Harvey S. Firestone Jr., Vogue's Editor Edna Woolman Chase, many another. Unlike the ivied theorists of college round tables who know what to do but are in no position to do it, Conference experts have facts & figures at practiced fingertips...
...clothes this fall are simple, she explained, and she has not even used any "new" colors, such as the Schiaparelli Red which was her triumph of last fall...
When it comes to millinery, Mme. Schiaparelli expressed herself as in favor of simplicity and especially fond of fur chapeaux. "I have always disliked all these veils and things," she admitted with a smile, "sometimes I do indulge in complicated hats, but it's just to give fashion editors something to talk about...