Word: schick
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Dates: during 1960-1969
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Thus, many an advertiser took it on the chin in last week's fight. Schick razors, which had hired Ingo for a $2,000,000 campaign introducing their new "golden Swedish steel" razor blades, had to yank him from a whole series of ads, and use other athletes who may not be so Swedish as Schick's golden blades, but are still out front...
...Competitive Edge. Moorman, former vice president for sales and advertising at Schick, candidly admitted that when it came to watches, "I'm a moron." He set out to learn about watches-and what was wrong with Elgin-by paying $50,000 for market surveys. The surveys showed that Elgin simply was not making what buyers wanted. Men were found to prefer round watches (most of Elgin's were rectangular), to like functional stainless steel water-and shockproof cases (Elgin's were mostly yellow gold), to want sweep second hands (only 15% of Elgin's models...
...Lawrence Cowen, 52, president of Lionel Corp. from 1946 until last fall, was named chairman and chief executive officer of Schick Inc., makers of electric shavers. Cowen, who bought a seat on the New York Stock Exchange at the age of 21, was ousted from Lionel when a new group led by Lawyer Roy M. Cohn took control of the company founded by Cowen's father (who gave his middle name, Lionel, to the toy electric trains he created). At Schick, Cowen succeeds Chester G. Gifford, who took over as Schick chairman in November 1958 when Revlon President Charles...