Word: schick
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...Japan are as difficult to fathom as a formal tea ceremony, effectively blocking business there. Nonetheless, many U.S. companies have flourished in that environment, playing by the rules and somehow still coming out ahead. IBM Japan's 1985 sales might reach $2.7 billion, up about 20% from last year. Schick claims 70% of the safety-razor market. This year U.S. firms will export $25 billion worth of products to Japan. Proclaims Herbert Hayde, president of the American Chamber of Commerce in Tokyo: "American manufacturers are alive and well in Japan...
Finding and keeping a good distributor can be crucial. Consider how Schick captured its sizable share of Japan's $200 million safety-razor market. In the early 1960s, Schick and its rival Gillette began selling their razor blades in Japan. Both faced keen competition from Feather, a Japanese manufacturer. Schick decided to retain a prominent local distributor, Hattori. But Gillette blundered by abandoning its local agent after a few years. Japanese retailers viewed Gillette's move as arrogant, and the firm was unable to sell its products on its own. Says Jay Gwynne, president of the consumer health-products division...
...meet boasts an elite history filled with world champions, record-breaking performances, and track and field legends. Herb Elliot, Roger Bannister, Harold Abrahams, and Lord Burghley all competed for the British while William Schick Jr., ’05, Aggrey Awori ’65, Wendell Mottley, and Ned Gourdin ’21—who set a world record (25’3”) in the long jump at the 1921 contest—all represented the United States. Roger Bannister—who won the mile in 4:11.9 for Oxford-Cambridge in the 1949 contest?...
...people to pay more to shave? That's the eternal question in the $6-billion razor business. Hair grows at the same rate year in and year out, and there are few activities more banal than shaving. But the Big Three razormakers - America's Gillette and Schick and France's Bic - have all come up with a cheeky answer; the very same cheeky answer. And so, after years of relatively peaceful coexistence, competition among them is about to become cutthroat. The three firms have jostled for shelf space for three decades, but in the past they relied on different marketing...
...Then assistant director Debbie McCain Wesley mentions that the student took just two AP courses out of 15 offered by her school--and scored 1 out of 5 on her AP test in U.S. history. "A 1 on an AP is really just showing up," argues her colleague Sara Schick. "I can't get past that score." Neither can the rest of the room. The girl is rated a 5, all but assuring her rejection...