Word: schick
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...buyers of G.E. hair dryers, toaster ovens and 37 other kinds of appliances will get rebates of from $2 to $5. Not to be outdone, the Proctor-Silex Corp. intends to give rebates of $3 to buyers of its self-cleaning steam irons. Beginning in the spring, buyers of Schick electric shavers, curling irons and hair dryers will also collect rebates of as yet undetermined size...
...Roman Catholic traditionalists are more widely respected, even by ideological opponents, than Journalist Dale Francis. A veteran of three decades of Catholic publishing, Francis almost singlehanded has edited the National Catholic Register (circ. 90,000) as an effective voice of Catholic conservatism since Schick Millionaire Patrick J. Frawley Jr. bought the paper in 1970. So dedicated was Francis that he took no vacation during those four years...
...Dale Francis, 57, is a softspoken, teetotaling journalist who has not taken a week's vacation in the four years since he took over the National Catholic Register (circ. 90,000). Francis was chosen for the job by Schick Millionaire Patrick Frawley Jr., who bought the then-progressive paper at the urging of conservative Jesuit Gadfly Daniel Lyons to give it a more traditional tone. A onetime Methodist lay preacher who became a Catholic in 1945, Francis has socially liberal credentials as a longtime union supporter and early civil rights advocate...
...variant of the Lutheran General and Chit Chat models is the treatment center that combines group therapy and hypnotic suggestion with a behavioristic kind of aversion treatment: electric shocks or drugs to make the very odor of liquor abhorrent. At Seattle's Schick's Shadel Hospital, which offers an eleven-day, $1,500 program, each patient is taken to "Duffy's Tavern," a small room decorated with enough bottles of whisky to lubricate a regiment. The patient is given a nausea-inducing shot and then handed a glass of his favorite brand. He sniffs the aroma, takes...
Fatal Illness. The patient goes through a similar process four more times during his stay at Schick's Shadel, at the end of which he will presumably associate nausea with liquor-and have a long-term aversion to the stuff. "Aversion conditioning is not fun at all," Schick's Shadel's Director Dr. James W. Smith tells incoming patients, "but you are dealing with a fatal illness. In other fatal illnesses, such as cancer, surgery is often called for if it gives the patient the best fighting chance for survival. At the moment this is the best...