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...American men actually buy Noxzema shaving cream because they see Quarterback Joe Namath lathering his beard with it on TV, Fruit of the Loom underwear because it is recommended by tell-it-like-it-is Sportscaster Howard Cosell, or Schick razors because they are approved by Olympic Swimming Star Mark Spitz...

Author: /time Magazine | Title: AMERICAN NOTES: Who Do You Trust? | 12/31/1973 | See Source »

...Schick asserted that its Lite Touch shaver for women would not cut or nick. Its proof was an interoffice memo describing results of informal tests conducted by a panel of female employees. The tests were made after the FTC asked Schick to back up its plug...

Author: /time Magazine | Title: ADVERTISING: The Elusive Truth | 9/4/1972 | See Source »

...innocently remarked that he had nothing against "them," the defense swarmed all over him. A factory foreman who said that "my lead man is a colored boy" was later dismissed. Seale's own prejudices, in fact, affected the proceedings. When Garry questioned a white employee of the Schick Safety Razor Co., for example, Seale scribbled on paper: "His eyes don't blink. MECHANICAL CHAUVINIST." Garry used one of his last challenges to excuse...

Author: /time Magazine | Title: The Law: Finally, a Jury | 3/22/1971 | See Source »

...defense was left with only one precious peremptory challenge, and the pressure was immense to "trap" the hostile juror into making a statement which would give the court cause to excuse him. The very last member of one panel of 50 jurors was a college-educated supervisor at Schick-Eversharp Razor, a company which is currently engaged in making a film about the Panthers. This man, a member of the National Rifle Association, had talked to colleagues who had been excused for cause, for being, among other things, too involved with the making of the film...

Author: By Julia T. Reed, | Title: The Focus Blurs on the Trial in New Haven | 2/26/1971 | See Source »

Sullivan, Thomas and defensive tackle Mitch Berger led the Harvard defenders. Schick was the leading rusher with 72 yards in 12 carries...

Author: NO WRITER ATTRIBUTED | Title: Crimson Freshmen Defeat Indians in Football, Soccer | 10/24/1970 | See Source »

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