Word: schickedanz
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Quelle sold more than $300 million in merchandise last year, most of it right out of the 404-page catalogue circulated to 5,000,000 families. Gustav Schickedanz, 68, Quelle's mustachioed founder and owner, knows the perils as well as the profits of selling to Europeans by catalogue. "Just imagine the enormous confidence the customer places in us by paying for goods he has not seen," he says. His standard: "When the customer unpacks them they must be even better than he had expected...
...Rate Tours. Schickedanz was running a small wholesale textile house in the Franconian city of Fürth when he first decided, in the 1920s, to send a list of goods directly to housewives. The idea worked so well that he expanded his line, was flooded by desperate bargain seekers when the Depression began. Bombed out during World War II, Quelle (meaning Source) reopened in 1948, built back its business by selling simple, basic goods to refugees. But it was not until the early '50s, when a prosperous Europe created its own mass market, that Schickedanz borrowed proven...
Goehr's Malpopita is thoroughly morbid, as are nearly all current European art-efforts. Adam Schickedanz, after ten years in a factory, seeks adventure, falls in with sailors who persuade him to ship aboard a rumrunner. Fleeing from U. S. Government boats, the ship is wrecked on the island of Malpopita where the crew eventually discovers oil and Adam becomes once more a heckled, hard-working under...
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