Word: schieffer
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...hard to see why anyone would want to work on any of the three shows. Survivors of those predawn wake-up calls and truncated social lives report strange goings-on in their heads and stomachs. "People aren't supposed to live those kinds of hours," says Schieffer, who had to rise between 2 and 3 a.m. for 20 months. "I woke up one afternoon with a buzz in my head and realized that I had been having it for two years. Then I knew it was time for me to do something different...
...flashing the latest numbers on the pres1 idential race and various other contests. Tight races and those in which CBS has picked a winner will show up with brighter intensity on these screens. Each of the four regional correspondents with him -Dan Rather, Harry Reasoner, Lesley Stahl and Bob Schieffer-will have two computer readout screens and a small data-processing unit...
...network crickets ensued on the convention floor, as TV reporters with spaceman headsets whomped up the next suspenseful question: But will Kennedy stand beside Carter on the final night? Stay tuned! Flashy whip-arounds by floor reporters ("Come in, Dan") give the appearance of aggressive enterprise, but Bob Schieffer of CBS discovered that those Carter White House people so casually encountered and interviewed had been primed with "talking points" so their stories would agree...
...being an anchorman "who may or may not have written his own stuff, reading from a TelePrompTer what others have gathered," is no big deal. How accomplished does one have to be to read switch cues like "President Carter today signed a bill creating the Department of Energy. Bob Schieffer has that story"? Yet the nation's celebrated top anchormen have held office, and popularity, for longer terms than Presidents. The fact is, their best qualities are only on stand-by reserve when they read the evening news. It is on other occasions-in knowledgeable ad-lib coverage...
...excellence of its news-gathering staff. This strength began with Edward R. Murrow (Charles Collingwood and Eric Sevareid remain from that era), continued with a middle generation of Roger Mudd and Dan Rather, and has now resulted in a set of people as good as Bob Schieffer, Ed Bradley, Richard Threlkeld and Lesley Stahl. CBS constantly comes up with better film and clear, informed reporting. ABC has yet to make a commitment to a first-rate reporting staff; without that, Walters and Reasoner are not competitive enough...