Word: schiff
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Dates: during 1970-1979
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...paper of its own. Said A.M. Rosenthal, managing editor of the Times, which also eyed the afternoon field nine years ago: "I wouldn't want to say a word about it. We'll have to see." Even at the Post, where the staffs only small clue to Schiff's intentions might have been her request last month to see clippings on Murdoch, the announcement came as a surprise. Schiff's editors were not even tipped in time to break the news in her own paper. Said Village Voice Senior Editor Jack Newfield, himself a former Postman...
...Post has not always been undistinguished. Founded in 1801 by Alexander Hamilton, it has been edited by some of the great names in American letters: William Cullen Bryant, E.L. Godkin, Carl Schurz. Schiff, who was born into a prominent Manhattan banking family, bought the money-losing Post in 1939 for her second husband, George Backer. They were later divorced, and she eventually assumed near-dictatorial control of the paper. Aided by a generally liberal editorial line, the Post survived as other New York dailies died...
...turn may have been coming. Obsessed with features and columnists, Schiff gave increasingly short shrift to news coverage. Her tightfistedness with the Post editorial budget extended to approving all out-of-town trips for reporters. Despite the paper's midday monopoly, circulation and advertising began to dwindle, and the paper has been barely making a profit...
...Schiff has dangled the paper before a long procession of prospective buyers. Among them: Eleanor Roosevelt, Thread Heir and Nation Editor Blair Clark, Post Editorial Page Editor James Wechsler, New York Magazine Editor Clay Felker. "It's her way of flirting," says Felker. This year she became serious. Among the possible reasons: the specter of afternoon competition from the News-or from Murdoch, who had been telling associates he might launch his own New York daily if he could not get the Post; Schiff's conclusion that her daughter, Post Assistant Publisher Adele Hall Sweet, would never fill...
Selling the Farm. Still, why sell to an Australian instead of seeking other American prospects? Some Schiff associates speculate that Murdoch's publishing success and personal vigor remind her of the late Lord Beaverbrook, her fond mentor. But unlike Beaverbrook, who used his newspapers to influence British politics, Murdoch is out to make merry and money. The son of a prominent Australian journalist, Sir Keith Murdoch, Oxford-educated Rupert inherited a lackluster Adelaide daily in 1952 and parlayed it into an empire on three continents that today includes 87 newspapers, eleven magazines, seven broadcast stations, and an airline service...