Word: schifferes
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...there aren't a whole lot of world-class companies. And as share prices of those rare firms rose, investors poured money into other, less well-run companies. At the height of the boom, in 1996, office space in Bangkok was commanding First World rents; in Jakarta supermodels Claudia Schiffer and Naomi Campbell inaugurated a Fashion Cafe, and in Kuala Lumpur the world's tallest building opened for business...
...Oscars, Uma Thurman showed up in some Prada dress that everyone seemed to like a whole lot, and sex symbolism returned to Hollywood. Now designers fight to establish relationships with actresses like Cameron Diaz, Tea Leoni and Claire Danes. And models get to dress badly. Last week Schiffer showed up at a New York City movie premiere wearing jeans and little makeup and downing popcorn, M&Ms, a box of chocolate-covered ice cream chunks and a huge soda. And it was not a very long movie...
...supermodels are fading partly because fashion is inherently short-lived. "It became very dull, just seeing six people at the center of most magazines," says Katie Ford, CEO of Ford Modeling Agency. Gilles Bensimon, creative director for Elle and the former husband of Elle Macpherson, says, "Claudia Schiffer is the best example of the rise and fall of a model. For me, we don't need her. She doesn't represent anyone alive. After some point, you become a Barbie doll. If you have one more interview with Claudia Schiffer, people say, 'Again?' It's like hearing more about Monica...
Even the supermodels themselves seem bored. In Milan last month, Schiffer talked briefly about quitting modeling to concentrate on her acting career. Romijn is already distancing herself from her modeling background. "I don't like modeling that much," she says. "It's been a great trip, but straight print modeling is so mindless." How far has the stock of modeling fallen? Kate Moss once dated Johnny Depp, and Cindy Crawford was married to Richard Gere; Romijn's husband is John Stamos...
Perhaps the greatest symbol of the end of the supermodel is the Fashion Cafe, the glitzy restaurant chain started to much fanfare in 1995 by celebrity part-owners Schiffer, Macpherson and Campbell--and now teetering on the edge of bankruptcy. Turlington, who later joined the venture, left the cafe last year, and the menu at the Rockefeller Center location can't even spell the name of one of its co-owners correctly, offering "Noami's Fish & Chips...