Word: schiller
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Dates: during 2000-2009
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...these were not normal circumstances. And Philip W. Schiller, Apple's senior vice president of worldwide product marketing, is no Steven P. Jobs...
That question is why the rumor mill, whose r.p.m.s intensify in advance of any possible news coming out of 1 Infinite Loop, shifted into turbodrive. On the eve of Macworld, it was announced that Jobs would not be making the keynote speech. Instead, Schiller, who often helps Jobs demo new toys at events, would be running the show...
...here comes poor Schiller onto the brilliant stage of San Francisco's Moscone Center. Whereas Jobs is known for his handmade St. Croix black mock turtleneck and jeans, Schiller looks defiantly nerdy, sporting the kind of engineer blue button-down shirt popularized by the dotcom crowd in 1997. Whereas Jobs electrifies a room like some superhero from the X-Men, Schiller saps energy from the hall like an Everyman. You sympathize. He is a good dude. And this has gotta suck...
...Schiller's job right now is to make it seem as if the old Apple magic is still alive and well. Never mind that besides the absence of Jobs, Apple was missing anything truly zowie to show off. The best Schiller could muster was "I can't tell you how much I appreciate you all showing up and bringing your energy and enthusiasm to this keynote." Zzzzzzzzzzzzz...
...outside the famously secretive Apple knows what, if any, succession plans Jobs has in mind. Observers speculate that Apple COO Tim Cook, design chief Jonathan Ive and dark horse Tony Fadell (who took the iPod idea to Jobs) are in the hunt--and, of course, Schiller, who, after enduring the horror of Macworld, might deserve...