Word: schlegelmilch
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Dates: during 1950-1959
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...Stark and Ed Herlihy (who often doubles as a master of ceremonies as well as an announcer) achieve sincerity by aiming their sales talk at a single individual instead of the millions in their audience. Herlihy plays to a Mrs. Lucey in Maine. Stark says: "I play to Mom Schlegelmilch in Garrettsville, Ohio. When I was a radio announcer she wrote and said I sounded like one of her boys. When she saw me on TV she said I looked like one of them...
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