Word: schlink
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Dates: during 1920-1929
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Author Chase, now 41, looks more like 41 than his publisher's photographs of him. His first book, The Tragedy of Waste, indicated civilization's waste, pleaded for reform. His second, Your Money's Worth, written in collaboration with F. J. Schlink, flayed 20th Century advertising methods (TIME, July...
...Americans as a nation suffer from indigestion because body poisons are not burned up by the moderate use of wines and beer. I am impressed by the difference in the looks of Australians and you Americans. Our folks look so much more healthy and vigorous." (Herbert Schlink of the Royal Prince Alfred Hospital, Sydney, Australia...
Thesis YOUR MONEY'S WORTH-Stuart Chase & F. J. Schlink-Macmillan ($2).* The consumer seldom gets fair value for his money. He invests largely in the bright promises of clever copywriters, the seductive swing of an alluring slogan, the cumulative effect of millions of advertising dollars. He spends much more than he ought to pay for products that do much less than they claim to perform. "When the technique of advertising is arrayed on the side of the private balance sheet, may the Lord have mercy on the consumer's soul. . . ." Such is the Chase-Schlink thesis...