Word: schlink
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Dates: during 1930-1939
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Since 1927, when Stuart Chase and F. J. Schlink scared the wits out of consumers in Your Money's Worth, courses in consumer education in U. S. high schools have multiplied like mosquitoes. Because the object of this propaganda is to persuade buyers to be skeptical of advertising and be guided by such agencies as the U. S. Bureau of Standards and Consumers Union, admen view this trend with alarm. Fortnight ago, at the annual convention of the Advertising Federation of America in Manhattan, they decided to do something about...
Politely omitted from the Druggist's copy are the names of its two principal targets-lean, freckled, didactic Frederick John Schlink, of Washington, N. J., and dark, intense Arthur Kallet of Manhattan. Earnest consumers know that Engineers Schlink and Kallet began a beautiful friendship in 1928 when both were working for American Standards Association; made it pay in 1933 by co-authoring a best-selling expose of advertising fakes and frauds (100,000,000 Guinea Pigs); ended it in bitterness in 1935 when Kallet backed a strike of technicians and office workers at Schlink's Consumers' Research...
...movements in Japan and because he expounded them wherever he found listeners in the U. S., some businessmen professed to be alarmed. Warned Tide, advertising monthly: "What Dr. Kagawa and his cohorts mean to advertising in the long view is more serious by a good deal than anything Dr. Schlink of Consumers' Research and his cohorts mean." Referring to Dr. Kagawa as "the Jap," the Ohio Agency Bulletin told insurance agents that co-operatives "would put you out of business...
...parasite, is one of the twelve greatest U. S. industries. In 1929 it did a two-billion dollar business. Like most other U. S. industries, advertising since 1929 has had many a hard knock. Your Money's Worth (TIME, July 25, 1927), by Stuart Chase & F. J. Schlink, and 100,000,000 Guinea Pigs (1933), by F. J. Schlink and Arthur Kallet, lifted the lid on some cynical advertising secrets. Last week, amid cries of "Foul!" from its partisans, advertising took a shrewd blow to the midriff from a onetime hireling. Onetime Adman Rorty is no reformed copywriter...
...went to Manhattan and began to write magazine articles, mostly about economic waste. Even before the Depression he made a hit with The Tragedy of Waste. He is the only U. S. author to make three book clubs: Your Money's Worth (with F. J. Schlink) was a Book-of-the Month; Prosperity, Fact or Myth? was a Paper Book; the Literary Guild has chosen Mexico for August. He has been twice married (divorced from Margaret Hatfield in 1929), lives in Redding, Conn. and goes to Manhattan once a week to work at the Labor Bureau (without...