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...parasite, is one of the twelve greatest U. S. industries. In 1929 it did a two-billion dollar business. Like most other U. S. industries, advertising since 1929 has had many a hard knock. Your Money's Worth (TIME, July 25, 1927), by Stuart Chase & F. J. Schlink, and 100,000,000 Guinea Pigs (1933), by F. J. Schlink and Arthur Kallet, lifted the lid on some cynical advertising secrets. Last week, amid cries of "Foul!" from its partisans, advertising took a shrewd blow to the midriff from a onetime hireling. Onetime Adman Rorty is no reformed copywriter...

Author: /time Magazine | Title: Books: Pseudoculture | 5/21/1934 | See Source »

...went to Manhattan and began to write magazine articles, mostly about economic waste. Even before the Depression he made a hit with The Tragedy of Waste. He is the only U. S. author to make three book clubs: Your Money's Worth (with F. J. Schlink) was a Book-of-the Month; Prosperity, Fact or Myth? was a Paper Book; the Literary Guild has chosen Mexico for August. He has been twice married (divorced from Margaret Hatfield in 1929), lives in Redding, Conn. and goes to Manhattan once a week to work at the Labor Bureau (without...

Author: /time Magazine | Title: Books: Mexico & Middletown | 8/10/1931 | See Source »

...Alluding to accusations which did not go before the investigating committee, such as those raised by Stuart Chase and F. J. Schlink in their Your Money's Worth and Dr. Wiley in his second last book The History of a Crime Against the Food Law. Specific charges: Fruits are dried by sulfur dioxide; maple sugar often contains 80% cane sugar: prunes often are glazed with glucose, a bacteria breeder: cider is often adulterated with benzoate of soda, as is catsup; jam may be made of low-grade fruit filled with gelatin and water; ice cream is sometimes made...

Author: /time Magazine | Title: Medicine: Ergot (concluded) | 7/14/1930 | See Source »

Author Chase, now 41, looks more like 41 than his publisher's photographs of him. His first book, The Tragedy of Waste, indicated civilization's waste, pleaded for reform. His second, Your Money's Worth, written in collaboration with F. J. Schlink, flayed 20th Century advertising methods (TIME, July...

Author: /time Magazine | Title: Books: Man v. Machine | 7/22/1929 | See Source »

...Americans as a nation suffer from indigestion because body poisons are not burned up by the moderate use of wines and beer. I am impressed by the difference in the looks of Australians and you Americans. Our folks look so much more healthy and vigorous." (Herbert Schlink of the Royal Prince Alfred Hospital, Sydney, Australia...

Author: /time Magazine | Title: Medicine: Surgeons | 10/22/1928 | See Source »

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