Word: schlitz
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...young. He was traumatized by the Vietnam War. His only son mysteriously disappeared while he was clipping the hedges one afternoon. And his wife divorced him. "Life's a bitch, eh?" remarks his neighbor Harold (George Wendt) while nodding his head and stuffing his face with pizza and Schlitz beer...
...traditional path into American society. Throughout the country's history, groups of newcomers have tended to cluster in certain jobs and then dominate their chosen fields by long and hard work. "This is a very common, recurrent phenomenon," says Harvard Sociologist Daniel Bell. German arrivals with names like Schlitz, Busch and Miller became beermakers in the mid-19th century, for example, while Italians grew fruits and vegetables and produced wine...
Coca-Cola could take heed from the story of Schlitz. The beer that made Milwaukee famous was the second-best-selling brew in the U.S. in the early 1970s but then changed its taste in 1974. Sales soon began slipping, and the company never successfully shed its reputation for what many considered an inferior brew, even after it switched back to its original formula. Schlitz was sold to Stroh Brewery in 1982, and now has only 1% of the U.S. beer market. Coke, though, believes its careful and exhaustive testing and a huge advertising campaign will make its new taste...
Hank Moses, we hope that the new year goes great-- Here's to a new calendar and a clean slate. Some shiny new tests for deans Jewett and Fitz-- And to woo the accepted, ten cases of Schlitz. Good luck, bon voyage, to the Botts and the Wackers; Paul Martin gets hardware to ward off the hackers...
...Adams student whose room was burglarized recalled that Hampton told him his mother was a vice president at the Esteem Lauder cosmetics company and that his father was chairman of the board of the Schlitz brewery. He also claimed he was on his way to a wine tasting in Rome, said the student, who spoke on the condition that he not be identified...