Word: schlitz
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Super Bowl: Oakland 27, Philadelphia 10 Taste Test: 50 per cent of confirmed Michelob drinkers preferred Schlitz in a blind taste-test at Super Bowl half-time yesterday...
Advertising executives say that animals often project images that mere humans cannot duplicate: the toughness of Dodge's fighting rams, the reassuring watchfulness of the Hartford Insurance Group's stag or the power of the Schlitz malt liquor bull. Schlitz has spent $30,000 for bulls that storm through the walls of bars to prove their machismo. The theme of the new Mercury campaign is the automaker's battle with foreign competition. In each commercial, the lynx, lured by an unseen pan of beefsteak, leaps atop a huge globe and symbolizes a sleek survivor that will conquer...
...group of students standing on Mt. Auburn St. cheered as an enormous motorized Schlitz can wove down the street. "It's a little noisy," a young mother said as she tried to rock her baby to sleep while fire engines with sirens blaring rolled...
...community. A fat man dressed meticulously in black stands guard outside his funeral home, keeping the parking lot clear for mourners whom he welcomes with just the right mix of reserve and geniality. A baseball game half a block off Cambridge St. is more an occasion for drinking Schlitz than playing ball, but abusing the ump is the favorite sport. "Only ump in the world with a seeing-eye dog," mumbles the pitcher loudly in the direction of home plate...
...heaped ways, McGuire represented the opposite end of the spectrum. From the childhood days over his parents' bar to progressive coaching with the cast of athletic psychology, the NBC color commentator pulls no punches, rejects tradition as trouble and lives by a self-concerned conviction that would make the Schlitz gustograbbers ecstatic...