Word: schlitz
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...reassess their marketing strategies, and nearly all the well-known firms to bring out new brands to curry the customers' fickle favor. Small regional brewers can scarcely keep afloat, with the result that sales are increasingly concentrated among the Big Five. Since 1972, Anheuser-Busch, Miller, Jos. Schlitz, Pabst and Coors have increased their combined share of the market from 55.5% to just over 70% last year...
...over the U.S. Churches played a strong role in this campaign too. An alliance of Protestant and Catholic agencies threatened stockholder resolutions. Representatives met quietly with officials of eight corporations listed as sponsors of the most violent programs by the National Citizens Committee for Broadcasting. All but one (Schlitz) have since agreed not to advertise their products on programs with "excessive" violence...
Some beer drinkers recall the days of repeal, when there were 700 American breweries; now there are only 48. If trends continue, the top five companies (AnheuserBusch, Schlitz, Miller, Pabst and Coors) will have about 85% of the beer market by 1985. Traditionalists are full of memories of things Pabst, and no newfangled "light" beer with fewer calories and indistinct taste will substitute for the Real Thing. Those who like the lighter brews are quick to criticize the weighty liquids that they equate with...
...Steel Institute 63,499 Anheuser-Busch, Inc. 66,850 Can Manufacturer's Institute 186,401 Canada Dry Bottling Co. 37,000 Coca-Cola and bottling cos. 164,290 Adolf Coors Co. 27,270 Glass Containers Corp. 62,000 Owens Illinois, Co. 84,000 Pepsi Cola & distributors 91,261 Joseph Schlitz Brewing Co. 58,030 Seven Up Co. 27,255 Miller Brewing Co. 51,240 Pabst Brewing Co. 24,000 1976 Referendum Campaign 20,000 Against Forced Deposits
...example, opponents of the bottle bill spent a total of $1.2 million this fall. Of that, Coca-Cola contributed $140,000, Pepsi Cola $100,000, and Anheuser-Busch, Joseph Schlitz and Miller breweries all gave more than $50,000 each. Of the $585,000 spent to defeat the public power authority proposal, Boston Edison contributed $179,000 and Massachusetts Electric gave...