Word: schlitz
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...Excuse me, sir," drools a red-faced drunk with stringy-haired girl in tow. "We're conducting an on-the-street interview here--would you like to say a few words?" he asks, holding out a half-empty Schlitz microphone. We're alive, we're alive." Boston is dead...
...delighted to read about Eastern Airlines' gift to the Metropolitan Opera [May 26]. Since the story also mentioned other contributions by industry to the arts, it seems unfair to exclude the Joseph Schlitz Brewing Company. In 1965 and 1966, Schlitz co-sponsored twelve free park concerts by the New York Philharmonic, concerts that, in the words of one reporter, "attracted more listeners than the Beatles." The series will be repeated this summer...
...Ninth Symphony, with the 150-voice Manhattan Chorus. Said Soprano Ella Lee, awed by the thunderous reception: "It's as if Beethoven wrote the Ninth Symphony just a few weeks ago." Funds for the concerts were contrib uted by the Philharmonic ($70,000) and the Jos. Schlitz Brewing Co. ($50,000). The city donated a $110,000 "trailerized concert shell," a 36-ton, 60-ft. by 40-ft. structure mounted on four trailer trucks. Unfolding like a massive Chinese puzzle, the shell's white fiberglass panels and canopy can be set up in seven hours. During the five...
...belongs to such strong and modern regional brewers as National of Baltimore, Pearl of San Antonio, Schmidt of Philadelphia and Olympia of Washington State. The big marketing battle is between the regionals and the nationals that have set up regional plants to compete with them, such as Budweiser, Schlitz, Pabst, Falstaff and Carling. The smaller breweries are caught between the two; imported beers, which account for only .7% of the market, hardly figure in the battle...
Concentrated Beer. Impressed by the success of the flip-top cap, brewers are searching for other package improvements. Schlitz last week introduced an improved flip-top whose blunt edges are guaranteed not to slice hands, as earlier models often did. Anheuser-Busch also announced that it is shifting to aluminum cans from tin-plate, even though brewers admit privately that any kind of can is a poor container for retaining beer flavor. Because 50% of all beer is now sold in supermarkets, beer companies are designing packages that will stand out on store shelves, catch the eye of housewives...