Word: schlitz
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...rise near Hilo and a 150-room Hilton hotel at Kailua-Kona. On Maui, work has begun on a seven-story, 100-room addition to the Wailuku Hotel. The building boom and the prospect of more tourists also aid other industries. Four new mattress factories have been opened, and Schlitz is about to build a 100,000-barrels-a-year brewery near Pearl Harbor...
Typical is Your Father's Mustache in Manhattan's Greenwich Village. There, for $3, the nostalgiophile can sit back with a pitcher of Schlitz and have a look under the mellow light of Tiffany lamps at gilt-framed pictures of Civil War officers. Fellows feeling particularly risqué can peep at pictures of Gay Nineties showgirls; those feeling like a change of face can purchase a mustache for 50?. Young people feel a sense of release from the rapt silence that is derigueur at cool-jazz joints. Stag girls like the clubs because the wholesome entertainment reassures them...
...familiar Jeep, packing a .45 on his hip and speaking Vietnamese with a Basin Street beat. In a sandbagged patrol base in Binh Duong province, a U.S. captain sprawls in a hammock, exhausted after a night's march, a carbine across his belly and a can of Schlitz in his hand. In cemeteries back home, many of his less-fortunate buddies rest underground...
Frozen Force. In piling up his ele gant string of credits (among them: 13 Hitchcocks, six Markhams, scripts for General Electric Theatre, Alcoa, Goodyear, Schlitz Playhouse), Writer Silliphant has become known as television's thinking man. His scripts, say his devoted admirers, may occasionally be a little short on "heart," but they always have an esoteric slant that is uniquely Silliphant...
...They Know. Milwaukee club officials no longer worry about spectator reaction. Said one: "At first they didn't know whether they should shout, or just clap politely, or boo or what. Now they know." They have yet to toss beer bottles (Schlitz is sold during games), but as the home team was getting trimmed (12-6) by the Boca Raton (Fla.) Royal Palms, when Captain Uihlein overrode the ball, one grandstand customer bellowed: "You bum! I don't care if this is your backyard! Why don't you take your bats and balls and go home...