Word: schlitz
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...featuring the late young actor on three shows and two networks. Harvest, starring Dorothy Gish and Ed Begley, reappeared on NBC's Robert Montgomery Presents; I'm a Fool, with Natalie Wood, on General Electric Theater (CBS); and The Unlighted Road was shown on CBS's Schlitz Playhouse of Stars for the third time. All three shows exploited the Dean legend for frankly commercial purposes. "He's hotter than anybody alive," cried one NBC executive. The pulse-takers backed him up: Harvest, in which Dean was originally only a featured player, bludgeoned the opposition with...
...others use it for cheap transportation. One enterprising Texan has built up a booming business carrying truck trailers up and down the canal by barge, thus eliminating dockside loading and speeding up the delivery of goods to inland points. To compete with low-priced local brews, Milwaukee's Schlitz floats 8,000-case bargeloads (equal to 45 boxcars) to Houston by inland waterway from the Great Lakes, saves 40% on transportation costs. Most of the oil industry's steel drilling pipe comes in by barge at $9 per ton v. $17 per ton by rail. The savings...
HIGHER BEER PRICES for consumer will follow increases at wholesale level. New York breweries hiked prices 18? a case. Schlitz, largest U.S. producer, and other Milwaukee breweries will soon follow suit...
MILWAUKEE'S SCHLITZ, top U.S. brewer in 1955 with 5,780,000 bbls. sold, is bidding to pull farther ahead of No. 2 Anheuser-Busch. For $2.5 million, Schlitz has bought Kansas City's 88-year-old George Muehlebach Brewing...
...name to Biow-Beirn-Toigo, Inc. Then suddenly big accounts became dissatisfied with the agency's work and signed off one by one. Oldtimer Bulova Watch Co. withdrew in 1954. Pepsi-Cola and Philip Morris, among others, left in 1955. Executive Vice President John Toigo brought the Schlitz beer account into the firm early this year without consulting Biow; angrily, Biow threw Schlitz back out, took over the company again and changed its name back to Biow Co. In the midst of the confusion F. Kenneth Beirn, Toigo and a host of other key staff members quit...