Word: schlitz
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...than Custer's Last Fight. Never has there been such whooping, shooting and scalping. Reason: at a time when nearly everything else in the U.S. economy is bubbling and foaming up, beer sales are going down. Thus, every U.S. brewer, from the Big Three national giants-Anheuser-Busch, Schlitz, Pabst-on down to the smallest local brewery is on the warpath, each trying to scalp the others in the fight for sales. At the top of the heap, and battling to stay in the No. 1 spot, is Anheuser-Busch's President August Anheuser Busch Jr., grandson...
Milwaukee's Schlitz, which once loaded its beer with vitamin D, is spending millions on TV advertising, has brought out 16-oz. cans to tempt the home market, and a new, specially treated paper cup to make beer taste better at ball games. Milwaukee's Pabst also has half-quart sizes, is pushing an "Ice-Pak" beer cooler for the summer trade and a new "four-pak" carton, has even set up a special "gustametric" laboratory to test beer flavor on a scientific basis by charting the tastes of a dozen beer drinkers. Together, Pabst and Schlitz have...
...hustling brewers shot ahead. By the end of 1946, Pabst was on top, though only by a bare 20,000 bbls. Busch was stunned. The next year he pushed sales and production up to 3,608,738 bbls. But still Anheuser-Busch skidded into fourth place. A new leader, Schlitz, took over and kept on top for six straight years...
...California Senate Committee on Un-American Activities. His job: to investigate the activities of faculty members. A state policeman in Michigan University regularly attends undergraduate political meetings and checks the authors of all controversial letters appearing in the Daily. In February, the University of Washington's President Schlitz turned down a request from its Department of Physics to invite J. Robert Oppenheimer for three months of lectures...
There was no explanation given for beer companies' sudden move to stifle the public's churchkey supply. In past years, according to one of the salesmen, Schlitz alone has distributed enough openers "to provide three for every person in the country, including children and dogs...