Word: schlitz
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...Schlitz Playhouse of Stars (Fri. 9 p.m., CBS). Marilyn Erskine and Roger Franz in By-Line...
...rathskeller of Milwaukee's Jos. Schlitz Brewing Co., a Koda-chrome-Color movie had its premiere last fortnight. The cast included Commerce Secretary Sinclair Weeks, Commentator Robert Trout, and a score of Negro actors. The movie's title: The Secret of Selling the Negro...
Television has been even kinder to Hollywood, supplying moviemen with such hit films as Bing Crosby's Little Boy Lost and José Ferrer's Anything Can Happen (both originally shown on TV Playhouse), and Rosalind Russell's Never Wave at a Wac (from Schlitz Playhouse). Last week Hollywood Producer Harold Hecht and Actor Burt Lancaster bought the script of Paddy Chayefsky's Marty, also seen on TV Playhouse...
BREWERS are racing to get into big production on the West Coast, thus cut their freight costs. Pabst will open a $15 million Los Angeles brewery by year's end; Schlitz and Anheuser-Busch will be brewing beer in Los Angeles by spring...
...year, the Chinese Communists have been using a shrewd technique to extort foreign exchange from the hard core of remaining companies, and provide jobs for some 5,000 Chinese employees. Shanghai's Ewo (translation: Happy Harmony) Breweries Ltd., for instance, once as famed in the Far East as Schlitz in Milwaukee, is an economic hostage. Ewo survived for a time under the Communists. But last year the Reds boosted the prices that Ewo had to pay for raw materials, then ruled that all its production must be sold through a state monopoly at a price...