Word: schlitz
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Brewer Miller did not intend to be content with that. In five years, spending $25 million on expansion, he had brought his High Life brew from 20th place to a position right behind Schlitz, Anheuser-Busch, Ballantine and Pabst. Last week President Miller announced that he is starting a second $20 million expansion. Said he: "Our goal is to be the largest producer of the best beer...
...inflating hips, deflating waists, and elating connoseurs of costume. Skirts have shrunk, blouses have balooned, and poodles have passed. The fad follower will wear green and love leather. In a bucket hat, barrel coat, and a beer bottle silhouette, she will look like nothing so much as a walking Schlitz...
...Schlitz Playhouse of Stars (Fri. 9 p.m., CBS). Love Came Late, with Luise Rainer...
Contacted last night director Johann Wolfgang Schneider, world-famous blower and Bock enthusiast, said that his band would render everything it could lay its hands on. "We'll tear through Souse and Schlitz with equal fervor," he said, "and anything else we can see--which won't be much...
Columbia University. The TV show, Pulitzer Prize Playhouse, sponsored by the Joseph Schlitz Brewing Co., was, cried she, "a scheme of education for alcoholism." Not at all, retorted Columbia's Dean Carl W. Ackerman. "It is raising the standards of entertainment in American homes. Any development which contributes to the improvement of home life is wholesome, because the home is the bulwark of democracy." Furthermore, "there is ample precedent" for college-brewery relations in the fact that "Vassar College was founded and endowed...