Word: schlitzbeer
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...short life, the monthly had burned up $800,000 invested by Backers Harold Talbott, Jack Chrysler, Angier Biddle Duke, Joe Uihlein Jr. (Schlitzbeer) and others. To keep going, Kaleidoscope needed another $1,400,000, and nobody wanted to risk that much. Explained Publisher William Husted: "There's a falling market in the fashion industry right now ... and we just didn't get enough advertising." (From 172 pages of ads in October, sales had dropped to 56 in November, only 22½ in December...
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