Word: schlock
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Dates: during 1950-1959
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...issued a decree to its staff that seemed to guillotine giveaway shows. The ruling forbids mention of brand names of products other than the sponsor's, also prohibits any other form of plug. NBC continued the practice of getting prizes in exchange for plugs, but announced that the schlock operation would henceforth be supervised by the network, rather than by independent producers, and that no bribes would be accepted from suppliers for the use of their merchandise...
Truth Shows. Even on CBS, the giveaways still had a fighting chance, all tucked into a clause that said schlock was taboo "except where reasonably necessary and natural." Art Linkletter, whose CBS show House Party gives away about $3,000 worth of prizes a week, promptly announced: "If we can't qualify for the 'except' rule, somebody will have to pay for the prizes...