Word: schmaltz
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...KNEW COOLIDGE, Being the Soul of Lowell Schmaltz, Constructive and Nordic Citizen-Sinclair Lewis-Harcourt Brace...
...Located. Lowell Schmaltz takes great pleasure in announcing himself friend to Coolidge, a classmate in fact, though before Christmas of Freshman year he "had to go back home and take up the burden of helping support the family" (in other words, he flunked out). But he did chance once to enter an Amherst classroom simultaneously with Cal, and venture that the winter was going to be cold. Cal "came right back, 'Yep.' Didn't waste a lot of time arguing and discussing. He knew!" On the strength of this intimacy, Lowell Schmaltz, vacationing office supply salesman, with...
...Habits. Lowell Schmaltz inhabits Zenith, the hypothetical midwestern town boomed by the famed realtor George F. Babbitt...
...Soul. Lowell Schmaltz puts in his list of "leading intellects" Anne Nichols, because, "say, the author of a play like Abie's Irish Rose, that can run five years, is in my mind-maybe it's highbrow and impractical to look at it that way, but the way I see it, she's comparable to any business magnate, and besides they say she's made as much money as Jack Dempsey...
Significance. Thus in a series of excessively droning monologues Lowell Schmaltz gives himself away to inconceivably long-suffering audiences as a self-satisfied ass thriving in a smug over-convenient America, 1928 model. Lively audiences yawn, groan, escape him, but posterity, trapped by the author's undeniable virtuosity in the spoken word, will listen and believe that the mechanistic ass was typical of the age. And posterity may not detect this flaw: "typical" American butter-and-eggers idolized in Lindbergh all the heroism which their own ready-to-wear existence lacked, and would always prefer a Lindbergh...