Word: schmalz
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Dates: during 1930-1939
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...People, a radio program which sells Sanka Coffee, is anybody's and everybody's soapbox. Since radio's No. 1 schmalz*artist, Phillips Lord (Seth Parker), concocted it more than two years ago, about 1,000 human odds and ends have said their pieces during its half-hour broadcasts. An assorted few: Eleanor Roosevelt, Battling Nelson, Don Budge, Mrs. Dutch Schultz, the postmaster of Santa Claus, Ind., Tom Mooney...
...Mooney night was the most celebrated We, the People ever staged, but a certain Mr. X's six minutes last week provided a new high in schmalz. When tear-jerking Announcer Gabriel Heatter got to Mr. X there was a foggy sob in his voice. "On the afternoon of June 25, 1931," he lamented, "to a hospital in Jackson, Mississippi, police brought a well-dressed man who had collapsed on a city street. . . . Somewhere, somehow the link that bound him to the past had snapped. . . . The man became known as Mr. X and that man stands beside me tonight...
Handel's Oboe Concerto in B Flat major Soloist: Wilder Schmalz...
Harry R. Tosdal, professor of Marketing, spoke on "Standards for Consumers' Goods," and Carl N. Schmalz '19, assistant professor of Marketing and manager of the University's Bureau of Business Research, conducted a discussion group at yesterday's session of the conference. Malcolm P. McNair '16, professor of Marketing, gave "A Critical Appraisal of the NRA Codes from the Standpoint of Practical Application" at a previous session...