Word: schmeizer
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Dates: during 2008-2008
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Like Schmidt, many of the divorce entrepreneurs are people who have gone through the experience themselves. After Scott Schmeizer, an executive with a housewares firm based on Long Island, N.Y., got divorced in 2004, he worked with a designer to manufacture a knife rack that looks like a human figure. He called it the Ex. "It was cathartic," he says. Others apparently think so too; it now comes in six different colors, retails for $120 and is one of the firm's top sellers. Schmidt's online breakup boutique sells mugs that say things like BOO FRICKIN' HOO and books...
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