Word: schmertz
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Dates: during 1980-1989
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...Business also makes the American press its target in a how-to book by Herb Schmertz called Good-bye to the Low Profile. Schmertz is the public relations fellow who earns praise for Mobil Oil's sponsorship of public television's Masterpiece Theater and mixed notices for Mobil's disputatious ads in newspapers and magazines. He believes in practicing contentiousness on the press. His advice is often shrewd: "If there's something you want to hide, but are required to disclose, put it in a press release . . . Most journalists find it hard to take seriously what you give them willingly...
...company and the paper. In a story published in April 1983 the Journal claimed that the son of William Tavoulareas, then president of Mobil, had sold ships to the company, thus raising questions about the ethics of such family deals. In strong letters to Journal editors, Herbert Schmertz, Mobil's vice president for public affairs, accused the paper of stealing company documents and conducting a "vendetta against Mobil...
Journal editors said last week that Mobil's move would not hinder their reporting efforts. Said Managing Editor Norman Pearlstine: "The fact that we don't always print articles the way Herb Schmertz or his staff writes press releases should come as no surprise to anybody. We'll certainly continue to ask Mobil for comment when it is appropriate. It is an important company...
...that Mobil's boycott would work. Said Sheldon Zalaznick, managing editor of Forbes: "This is corporate governance by tantrum. They will not get what they want, which is a better-behaved Wall Street Journal." Zalaznick thinks Mobil will eventually realize that and reopen the door. When it does, Schmertz will doubtless have plenty to say. -By Janice Castro. Reported by Barry Kalb/New York
...columnist almost always falls back on conversation to ensure a light tone and clarify his stereotypes. Congressmen Schmertz and Thyroid duel over whose rhetoric will cut more taxes, while Third World leader Bangambi complains to oil minister Ahmed that high petroleum prices are draining resources from the cause of the underdeveloped. "We shouldn't put a cut-rate price on our friendship," Ahmed responds. "The fact that we make everyone pay the same shows we respect you as much as we do the West German imperialist." The images are never complicated, and Buchwald doesn't hesitate to repeat his point...