Word: schmertz
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...columnist almost always falls back on conversation to ensure a light tone and clarify his stereotypes. Congressmen Schmertz and Thyroid duel over whose rhetoric will cut more taxes, while Third World leader Bangambi complains to oil minister Ahmed that high petroleum prices are draining resources from the cause of the underdeveloped. "We shouldn't put a cut-rate price on our friendship," Ahmed responds. "The fact that we make everyone pay the same shows we respect you as much as we do the West German imperialist." The images are never complicated, and Buchwald doesn't hesitate to repeat his point...
...response from business was irritation, self-defense and what amusement it could afford. Du Pont Chairman Irving S. Shapiro called Big Business Day "an ideological Woodstock." Mobil Vice President Herb Schmertz said it was "demonstration by press release." The U.S. Chamber of Commerce covered the front of its Washington office with gigantic American flags and probusiness signs. "This is obviously a self-serving day by Ralph Nader and some labor leaders," said President Richard Lesher. The conservative Heritage Foundation declared April 17 "Growth...
...with Schmertz...
...with fables, up with Mobil, up with Herbert Schmertz [Feb. 11]. I have been highly entertained and intellectually stimulated by these clever commercials. Edward and Mrs. Simpson is excellent; the commercials are better...
...Schmertz, who had them adapted from a series of Mobil newspaper ads, has enlisted such talents as the American Ballet Theater and Mimes Robert Shields and Lorene Yarnell to act out his messages. One of the most elaborate of the spots, the tale of a misunderstood elephant, combines cartoon animation, costumed frolicking by the Lar Lubovitch Dance Company and a clever voice-over (see box). In another, the A.B.T. dances out the story of a squirrel who was good at finding nuts...