Word: schmertz
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Mobil had no trouble in persuading other stations in the three cities to pick up the series, but Herbert Schmertz, the firm's vice president for public affairs, was nonetheless outraged by the stations' actions. Adding to his anger was the earlier refusal of the three major networks to run a more straightforward, nonfabulous commercial. That spot maintained that Mobil's profits are actually lower, in terms of return on invested capital, than those of the networks. The networks' response was much the same as that of the Post-Newsweek stations, but a spokesman...
Edward Kennedy: Though his advisers include Keynesian luminaries Walter Heller, Joseph Pechman and Arthur Okun, Kennedy is playing down his 17-year Senate record as a liberal Big Spender and emphasizing his economic "pragmatism." Last week Mobil's outspoken public affairs vice president, Herbert Schmertz, joined the Kennedy campaign staff as a top media adviser, even though Schmertz has repeatedly condemned the Senator's attacks on the oil industry. Kennedy supports the budget-paring efforts of Carter, but he fought this year to protect social spending programs from major cuts and co-sponsored legislation for such programs...
...burned once for supporting Carter for president, may have the same feeling. A day after the coalition checked out of Washington, Kennedy snubbed DA's anti-big oil sentiments by hiring Mobil's Schmertz, the man who led the company's campaign against government regulation, to direct the advertising for his presidential...
...discussion after his presentation, Schmertz denied charges published by B'nai B'rith's Anti Defamation League (ADL) that his corporation discriminates against Jews in its hiring and employment practices...
...accusations just don't apply to us." Schmertz said, adding "It's a disservice to the process of trying to recruit Jewish students into our corporation. It gives them the feeling that Mobil might not be a good place for them to work...