Word: schmidts
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Dates: during 2000-2009
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...billion apiece.) But the annals of Wall Street are littered with tales of brilliant founders who created successful companies, then branched into too many areas, only to see it all come crumbling down or, just as bad, to see new guys in suits come in to run things. Schmidt's guiding hand and the 70-20-10 system are supposed to ensure that that won't happen. Brin and Page also brought in Bill Campbell, the chairman of Intuit, as a trusted management adviser...
...when you're the $100 billion gorilla in the room, especially if you make unsavory deals with Beijing. And that wasn't Google's first p.r. hit. A reporter for tech-news website CNET last year set out to discover how much personal data she could find about CEO Schmidt by googling him. She uncovered his net worth, street address, whom he had invited to a political fund raiser--and put it all online. Google went ballistic, declaring it would boycott CNET for a year. After intense criticism, it dropped...
...Microsoft (desktop software), eBay (classified advertising), phone companies (the San Francisco wi-fi plan) and others. Google keeps a confidential list of the 100--yes, 100--top priorities under development. That's a long list, and investors would love to know more about it and what Page, Brin and Schmidt are thinking. But secrecy is part of the culture. Google doesn't even invite analysts in for earnings-guidance sessions, so the resulting surprises can lead to big share-price swings like the recent drop. "We don't generally talk about our strategy ... because it's strategic," says Page...
...part of the Google ethos to pretend, at least, not to care about the share price or let it affect strategy. "We're not a $100 billion company, in my mind. We're just Google," says CEO Schmidt, a soft-spoken former executive of tech firms Novell and Sun Microsystems who seems comfortable with his role as the third Google guy. (That's something like being the fifth Beatle but far more lucrative.) Indeed, inside Google, obsessing about the stock price is almost evil. Marissa Mayer, a vice president, imposes penalties on anyone she catches tracking the latest tick...
...have become iconic. There is also a sand-volleyball court, a pair of heated lap pools and, for some reason, a ball pit with dozens of brightly colored plastic balls, like the one you throw the kids into at Ikea. The dress code? "You have to wear something," says Schmidt. And even he can't explain the (phoneless) London-style phone booth that stands in one hallway--"Who bought that?!" he wonders aloud, sounding like the sole sane person in a loony bin. Above all, there is Google's fetishistic devotion to food; the company serves three excellent meals...