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...conference call on Wednesday with reporters, the campaign laid out its cards. "It's beyond dispute that he has become the biggest celebrity in the world," Schmidt said of Obama. "The question we are posing to the American people is this: Is he ready to lead...

Author: /time Magazine | Title: McCain's Anti-celebrity Story Line | 7/31/2008 | See Source »

...debate has come to an end, and the more aggressive approach has clearly won out. The McCain campaign, under the direction of its new leader, Steve Schmidt, has settled on a story line that could last through the election. It is, at root, an experience argument, adjusted to undercut the enormous enthusiasm that Obama generates. It can be seen in the recent McCain campaign ad that compares Obama to Britney Spears and Paris Hilton, or the recent Republican Party ad that compares Obama to David Hasselhoff. It can be seen in the recent self-deprecating distribution of "junior varsity" press...

Author: /time Magazine | Title: McCain's Anti-celebrity Story Line | 7/31/2008 | See Source »

...American people want to elect the world's biggest celebrity or do they want to elect an American hero, somebody who is a leader, somebody who has the right ideas to deal in a serious way with the problems we face?" Schmidt continued. "And that will be the fundamental choice that Americans will make as they focus in on who to elect the 44th President of the United States 97 days from...

Author: /time Magazine | Title: McCain's Anti-celebrity Story Line | 7/31/2008 | See Source »

...Ohio while Buckeye State Republicans scrambled to come up with events to fill the suddenly empty schedule. Going to the German sausage restaurant while Obama was in Berlin probably endeared him to a lot of voters in the central Ohio, a pivotal region in a key swing state where Schmidt's bratwurst are a point of local culinary pride. But the picture of him emerging from the joint with almost nothing to say while Obama was talking to 200,000 in the Tiergarten might have had a shrinking effect on McCain's rep elsewhere. It was after those three, horrible...

Author: /time Magazine | Title: The Week in Politics | 7/26/2008 | See Source »

...always, there were limits. The White House quietly pushed two other Republicans for the G.O.P. nomination in 2005 - first Bill Frist and then George Allen, both of whom flamed out. Even as some of his own top campaign advisers, including McKinnon, Nelson and Steve Schmidt, went to work for McCain, Bush doubted McCain's chances of winning the G.O.P. nomination. "The President was never one to count McCain out," says a former senior Bush aide, "but he felt like [Mitt] Romney was the best positioned." Though his campaign has been coordinating with the White House through regular conference calls ever...

Author: /time Magazine | Title: Frenemies: The McCain-Bush Dance | 7/16/2008 | See Source »

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