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...same qualities they had come to discern in her during the two months of the general election: the self-serving habits, the vindictiveness, the distant relationship with the truth. For McCainworld, all the old feelings toward Palin came back in a rush. But except for chief strategist Steve Schmidt's concise dis of the book ("fiction") and communications adviser Nicolle Wallace's somewhat more lengthy refutation on The Rachel Maddow Show, virtually everyone else in the McCain-Palin orbit abided by the Senator's wishes - keeping the secrets of the campaign secret. (See Game Change: Why Harry Reid Said What...

Author: /time Magazine | Title: Her GOP Critics Unleashed, Will Palin Fire Back? | 1/11/2010 | See Source »

...Senate is considering similar legislation. The threat of EPA regulation might be enough to nudge the Senate in the right direction. "We still need to pass a Senate bill because we need a long-term, clear signal about the effort we will undertake to cut carbon," said Jack Schmidt, international climate policy director for the Natural Resources Defense Council...

Author: /time Magazine | Title: EPA Moves to Regulate CO2 as a Hazard to Health | 12/7/2009 | See Source »

...does a reality star regain control of her narrative? First, she blames her producers and the editing. Going Rogue's villain is Steve Schmidt, the very McCain mastermind who vetted her as a running mate. Palin argues that if you didn't like her last year, really you didn't like the version of her that her handlers put forth. The botched rollout of her daughter's pregnancy, her getting pranked by a Canadian DJ pretending to be Nicolas Sarkozy, the campaign-wardrobe bills--blame it all on Schmidt and the stuffed shirts. They couldn't deal with the rogue...

Author: /time Magazine | Title: Survivor: Alaska | 11/30/2009 | See Source »

...more and more fan favorites are figuring out how to parlay their 15 seconds of fame into cash. Chief among them: Charlie Schmidt, who has managed to make some $20,000 from his truly ridiculous Keyboard Cat video. The graphic designer in Spokane, Wash., digitized old VHS tapes of his cat, Fatso, "playing" a keyboard, a low-tech feat achieved by manipulating the cat's paws from underneath Fatso's shirt. Since the Keyboard Cat video went viral in February, the original has had nearly 3.8 million viewings, with millions more for the remixes. (See videos that have cashed...

Author: /time Magazine | Title: YouTube Effect: Making Money from Viral Videos | 11/23/2009 | See Source »

...Schmidt, 58, says he wishes he had been quicker to realize the online appeal of his cat - who, incidentally, died in 1991 - as people snapped up domain names like KeyboardCat.com and PlayHimOffKeyboardCat.com So how did he finally make bank? Part of the money comes from a mobile-phone application, T-shirt designs and licensing agreements; he just inked a deal to let a group in Sweden remix Fatso's signature ditty. But the bulk of the money comes from YouTube. In July, Schmidt snagged an invite to the YouTube partner program, which overlays hit videos with related ads and gives...

Author: /time Magazine | Title: YouTube Effect: Making Money from Viral Videos | 11/23/2009 | See Source »

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