Word: schmidts
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...Rover sales were down to just over 100,000, less than half what the firm needed to break even. BMW invested more than $4 billion in Rover, but even the firm's smartest and most successful engineers and marketers failed to turn the company around. That, argues Peter Schmidt of Britain-based consultants Automotive Industry Data, is at least in part a sign of the innate fragility of auto brands. "Image is very, very significant in this business," Schmidt says. "Once your image is badly damaged, you can come up with the most wonderful car and people still...
...PETER SCHMIDT, automotive consultant
...cost auto, the €5,000 Logan, that is aimed at a completely new audience: middle-class consumers in places like Eastern Europe and Latin America. "Renault still sometimes produces dogs that don't sell, but it's innovative, and people want to buy its cars," says consultant Schmidt. It may be too late for Rover, but finding the right mix of quality, design and marketing is critical to keeping the industry's biggest brands on the road...
...ground and invite their friends over for dinner that night." And even if you're willing to pay, finding the kind of tree you want can be tough, with highly prized breeds in short supply. "People are more sophisticated," says Nancy Buley of J. Frank Schmidt & Son in Oregon, which ships more than 3 million trees annually to nurseries across the country. "They're looking at sustainable landscape design and low-maintenance trees." The good news: according to Moon Nurseries in Maryland, look-alike species can often be found. They sometimes even cost less--and you'll have a better...
...DAVID SCHMIDT - Ontonagon, Mich...