Word: schmitte
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...Mills 2 0-1 4; Olah o 1-3 1; Schmitt 3 0-0 6; Lewis 4 4-4 12; Melville 0 1-2 1; Blatt 2 0-3 4; Roma 5 2-2 12; Christel 6 1-2 13; Hilton 0 0-0 0; Young 1 0-0 2; TOTALS...
...giving their orders to teenagers, must have been puzzled by the bald heads and bulky bodies behind the Golden Arches last Friday. No wonder. At a store in San Diego, Founder Ray Kroc, 74, handed over French fries to waiting customers; in Baltimore, McDonald's president, Edward Schmitt, 51, picked up a spatula to flip burgers. It was "store day" at McDonald's, and from Portland to Pensacola, executives left their offices to don paper hats and hustle behind the counter...
...loyal crowd. In one Southwestern store the local manager opened a drive-through window to serve G.I.s from a nearby base who were forbidden to enter any public place in their fatigues; the chain has now opened such windows in 400 stores and plans them in another 500. Says Schmitt: "A woman will drive through in housecoat and curlers, when she wouldn't come into the store that...
...want kids spilling ice cream on the dining-room rug. Most stores now have "activities representatives" who organize kiddie and senior citizen programs and manage nearby playgrounds; this approach has disarmed communities that initially objected to a McDonald's in the neighborhood. In general, says President Schmitt, "we used to think you needed 50,000 people to support a McDonald's, but now we're discovering that you can do it with a lot fewer." How few? To find out, this summer McDonald's will open a shop in Gibson City...
While the stars of the reception proved to be such big names as Sen.-elect S.I. Hayakawa, the feisty Republican professor from California, and Harrison J. Schmitt, the Republican astronaut-turned-Senator from New Mexico, all of the legislators found students eager to speak with them...