Word: schmo
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...birthplace of Captain James T. Kirk." So how's this for irony: it was WILLIAM SHATNER who made them look foolish. For a new reality show called Invasion Iowa, scheduled to air on Spike TV in February, executive producers Paul Wernick and Rhett Reese (the team responsible for Joe Schmo) asked Shatner to move into Riverside with a fake entourage and crew and pretend to shoot a sci-fi movie. Townsfolk were hired for the bogus production. Throughout the eight-day shoot, Shatner played an increasingly absurd, over-the-top version of himself. "The last thing...
...famously reckless, play-through-pain Pete Reiser (who was so mangled after hitting the wall at Ebbets Field in 1947 that he was given the last rites, and played on). Or Pete Gray, who lost an arm in childhood yet still played a year in the majors. Or some schmo with average skills (like Bobby Thompson in 1951) who achieved an incandescent moment that brought his team to greatness ("The Giants win the pennant! The Giants win the pennant...
...American culture, Harvard and Yale are lumped together into one entity: both are considered colleges to which the best and brightest students aspire. It doesn't really matter which name you use; the effect is the same in Joe Schmo's eyes. Harvard, Yale, Princeton--they're all the same to him. It's those elitist East Coast colleges that supply the nation with an unhealthy dose of its politicians, scientists, CEOs and cultural icons...
...SOFTWARE. Monday-morning quarterbacks wonder just what precisely AOL is now. Since its humble birth in Vienna, Va., as Quantum Computer Services in 1985, the company has focused on one thing: creating an attractive online experience for the average schmo who can barely plug in his PC. It was a smart plan whose execution has been more or less perfect. The catchy populist name. That effortless user interface. Those millions of free starter discs. Those infamous chat rooms. And, of course, that cheerful robot chirping, "You've got mail" (now the title of a romantic comedy coming soon...
...SCHMO He seems to be getting a lot of work in films these days. His oeuvre...