Word: schnur
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...This allowed Bush to turn questions about [the Bob Jones incident] from himself to our own campaign tactics," said Schnur...
...second big mistake, according to Schnur, was the authorization of phone calls to Catholic voters in Michigan prior to the primary in that state, reminding them of Bush's visit to Bob Jones University...
...Schnur added that the advertisements also raised questions about McCain's promise to conduct a clean, positive presidential campaign...
...Even worse, we lied about it too," Schnur said, referring to how the campaign at first denied knowing about the calls. "It really hurt our credibility...
...third major mistake, according to Schnur, was McCain's criticism...