Word: schoenhofã
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...Schoenhof??s Foreign Books first opened in downtown Boston in 1856, when a market-savvy German immigrant recognized a demand for French and German books. The business transferred ownership internally several times within the next 80 years. Poor management and the 1930s financial crisis booted the store out of Boston and forced it to move to its current location on Mount Auburn Street in Cambridge...
...There’s no other place now in this area, in New England—probably in the country—that we’d be able to survive, especially given the challenges independent bookstores face nowadays,” Schoenhof??s General Director Daniel Eastman says...
Although the bookstore was founded by a German family, French books have since become Schoenhof??s predominant source of revenue. “The latest, hottest French novel” is always the most popular item in store, Eastman says, especially if it has recently been translated into English...
...Schoenhof??s interaction with the French community doesn’t end with its most frequent book transactions. In 1978, a large French publishing conglomerate took over the business, after which things took a turn for the worse. On the verge of bankruptcy in 2005, Schoenhof??s was again sold to a private family...
Only now, as Schoenhof??s debt begins to subside, has business stabilized enough to allow for considerations of the bookstore’s interior improvement...