Word: schoening
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Shortly after Morris resigned, Clinton took Penn and Schoen aside. "I want you to stay on and pick up the slack," he told them. Penn, who had moved to Washington in December 1995, confessed, "Mr. President, the last thing I want to do is get a moving van and go back to New York...
...three years, and Castellanos' spot combined that bit of news with a 1992 mtv clip showing a grinning, callow-looking Clinton confessing that he'd inhale if he had it to do all over again. It was Dole's best spot of the year. Clinton took Penn and Schoen aside...
Along with Schoen's partner, Mark Penn, these men would help Clinton resuscitate his lifeless presidency--engineering the re-election of a man who looked for all the world like a one-term wonder, a political afterthought. The Republican midterm landslide a few months before had depressed the President, and for good reason. White House polling showed that voters gave him especially low marks for "effectiveness" and "decisiveness"--two hallmarks of presidential leadership. Clinton's approval rating was in the 40s; he trailed Dole in the presidential horse race by 15 percentage points. Voters associated Clinton with three principal issues...
...just Morris' responsibilities but his persona as well. Gone was the shambling professor; enter the adviser who brooked no interference, who seemed as confident and quick-tempered as Morris had been. He vetoed a meeting between pollster Stan Greenberg and Clinton. And tensions were building between him and Schoen. Some thought he was excluding Schoen the way Morris had tried to exclude...
...assembly of the November 5 group, as the new Clinton message team called itself, began a few months before the secret meeting at Squier's town house. In late 1994, Schoen was standing in a departure lounge at a Nashville airport, cursing his luck at missing a plane, when his beeper went off: "Call Dick Morris." Schoen dialed the familiar Connecticut number. "Doug," Morris told him, "I have this client, but I'm underground...