Word: schoening
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...blunt, breathless way, Morris went around the room describing the assets of each member of the team. He called Doug Schoen, the intense and bespectacled pollster, a superb numbers man and a loyal friend. Hank Sheinkopf, a straight-talking New York consultant, was a "raw talent" who excelled at making emotional attack ads. Marius Penczner, a video producer from Nashville, Tennessee, was a terrific shooter but didn't know much about politics. Bill Knapp, Squier's lanky partner, was a top-notch writer and manager, while Tom Ochs, the firm's third partner, was a tough political operative. And Morris...
...Penn and Schoen polled four different budget-battle "outcome models" to see which worked best for Clinton. Penn was heartened to see that voters would blame Gingrich's "train-wreck" scenario--a standoff that shut down the Federal Government--on the Republicans. Still, the President was concerned that the public ire would bruise him, as well. A few days after the first shutdown began, Clinton showed his political director, Doug Sosnik, an independent poll that indicated most Americans blamed the G.O.P., just as Penn had predicted. "Penn showed you that poll two weeks ago," the affable Sosnik reminded the President...
...mending roads is a model for the Clinton presidency. Mark Penn, half the New York City duo of Penn & Schoen Associates, the President's pollsters, once likened Clinton's popularity to that of a former client, the rumpled, motor-mouthed mayor of New York City, Ed Koch. Koch was elected three times not because voters trusted him or wanted their children to grow up to be like him, asserts Penn, but because he helped make sense of a confusing time. He talked and listened and talked some more. In the latest abc News poll, 73% of voters say having...
When we got up in the morning Thursday, we called some friends and my sister, who came up to the suite. Then the other consultants came over--Bob Squier, Doug Schoen, Bill Knapp, Mark Penn. Dick was so choked up he couldn't talk. He grabbed my laptop computer and said he was having trouble talking, and he started to type. He wrote a note on it for them to read that said how much he valued them and how he hoped they would carry...
...victory over Edwin Edwards for Louisiana Governor. "We used another pollster. With Dick, numbers were never the point. Ideas were." Though Morris denies cooking his figures, he too may have realized that poll taking wasn't his strength. He became a general strategist and let professionals like Penn and Schoen do the polling...