Word: scholasticism
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At any rate, she's written them now - Scholastic has just published the actual Tales of Beedle the Bard, a volume that includes five stories: the three Ron mentions plus "The Tale of the Three Brothers" (which already appeared in full in Deathly Hallows) and "The Warlock's Hairy Heart...
If kids grades one to 12 could vote, Barack Obama would be our next President. In a recent non-scientific poll conducted by the academic publisher Scholastic, 57% of nearly 250,000 youngsters voted to send the Democratic nominee to the White House. But how much of students' opinions are...
The irony of The 39 Clues is that, like practically all children's entertainment, the books themselves pay lip service to the beauty and value of books. Amy is an obsessive reader - "Young lady, close that book!" her aunt snaps at her in the second chapter of The Maze of...
That's one of the advantages of doing business this way, without a single author. By rotating writers, Scholastic can put out 39 Clues novels at Gatling-gun speeds: there will be a total of 10, a new one appearing every three or four months. Another advantage is that it...
The strategy here is: more is more; success by any medium necessary. For Scholastic those ancillary products aren't just additional sources of revenue - though they're sure as shootin' that too - they enhance the overall entertainment experience. "That was really the genesis of this," Riordan says. "How can we...