Word: scholorama
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Dates: during 1950-1959
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...masters of the give-away program have a new gambit. Advised that gold-plated diaper changers, trips to Saudi Arabia, and dates with Marlon Brando have lost some of their public appeal, the industrial publicists have a new and more grandiose scheme, the multi-million dollar Scholorama. Combining the best features of the free ride, the American enthusiasm for youth, and the support of an articulate intelligensia, the device is sweeping the nation...
Compared to college administration of scholarship funds, the national Scholorama is financially unsound. If it has any justification, it is in bringing talent to college which would otherwise ignore the opportunity. The evidence indicates that it does this only to a very limited degree...
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