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...brown-green of its bottles and the fire-brigade red of its advertising were some kind of protective coloring. In Brazil, it has become part of the language: buses are known as Coca-Colas (because the fare is nearly the price of a Coke); in British Guiana, schoolchildren get a free Coke on Empire Day; in the Middle East, Coke bottles have become accepted missiles with which to punish unjust umpires at soccer games...

Author: /time Magazine | Title: ECONOMICS: The Sun Never Sets On Cacoola | 5/15/1950 | See Source »

...tragical-comical hero is Leopold, barkeep in a war-damaged town. Leopold, a man of directness, folk wit and occasional sentimentality, attends to his business, drinks a fabulous quantity of wine, affectionately abuses his wife, and is instinctively contemptuous of all fanatics. When bombed-out schoolchildren recite Racine in his bar, used as a part-time classroom, tears creep down his vast purpled cheeks. Fancying himself a tragic poet, he works now & then on the first scene of a drama of which he is to be the hero. Sample...

Author: /time Magazine | Title: Books: Poets in Love | 5/15/1950 | See Source »

...series of special student tours of the museum, during school hours, for the study of subjects ranging from frontier Christmases to pioneer medicine. He took down the "Do Not Touch" signs, unlocked his glass cases, brought out his guns, pioneer medical instruments and candle molds. If schoolchildren could handle these trophies and "hold history in their hands," he reasoned, the past might come alive for some of them...

Author: /time Magazine | Title: Education: History to Touch | 5/8/1950 | See Source »

...have been folding up at the rate of twelve a day for 30 years, there are still 75,000 left. They account for nearly one-half of all U.S. public-school buildings, employ one-twelfth of U.S. teachers, have an enrollment of one-sixteenth (1,500,000) of U.S. schoolchildren...

Author: /time Magazine | Title: Education: Disappearing Schoolhouse | 5/1/1950 | See Source »

Hungary's socialized candy industry last week polled "elite schoolchildren" to find out just how to flavor the new "Elite Pupil" candy bar (target for the first year of the Five-Year Plan: 1,000,000). The children sampled bars of orange, vanilla and rum flavors. The country kids liked vanilla; those in Budapest, rum. So there will be two kinds. Said a Communist official of the candy trust: "Candies are no longer the monopoly of the wealthy capitalist children...

Author: /time Magazine | Title: HUNGARY: Rum | 4/10/1950 | See Source »

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